Privacy Policy

Last updated: July 22nd, 2026

This Privacy Policy explains how Hedessent collects, uses and discloses information when you use our website and services. It also explains how we protect your information and the choices available to you.

We use personal information to provide, maintain and improve our services. By using our website, you acknowledge the practices described in this Privacy Policy.

INTERPRETATION AND DEFINITIONS

INTERPRETATION

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

DEFINITIONS

For the purposes of this Privacy Policy:

  • Account means an account created to access our website or certain services.
  • Company, we, us or our refers to Hedessent, a division of Flavour Art North America Inc., 4724 Christie Drive, Beamsville, Ontario, Canada, L0R 1B4.
  • Cookies are small files placed on your computer, mobile device or other device by a website.
  • Device means any device that can access our website, such as a computer, cellphone or tablet.
  • Personal Data means information that relates to an identified or identifiable individual.
  • Service refers to our website.
  • Service Provider means a third party that processes information on our behalf or provides services related to the operation and administration of our website.
  • Usage Data means information collected automatically through use of our website.
  • Website refers to Hedessent, accessible at hedessent.ca.
  • You means the individual accessing or using our website or services, or the company or other legal entity on whose behalf that individual is acting.

COLLECTING AND USING YOUR PERSONAL DATA

TYPES OF DATA COLLECTED

Personal Data
When you use our website or services, we may ask you to provide personal information that allows us to contact or identify you. This may include:

  • Email address
  • First and last name
  • Phone number
  • Address, province/state, postal/ZIP code and city
  • Usage Data

Usage Data
Usage Data is collected automatically when you use our website.

This information may include your IP address, browser type and version, pages visited, date and time of your visit, time spent on pages, unique device identifiers and other diagnostic information.

When accessing our website through a mobile device, we may also collect information such as your mobile device type, device identifier, IP address, operating system, browser type and other diagnostic information.

We may also collect information automatically provided by your browser when you visit our website.

Tracking Technologies and Cookies

We use cookies and similar technologies to support website functionality and understand how our website is used. These technologies may include:

  • Cookies or Browser Cookies: Small files placed on your device. You can configure your browser to refuse cookies or notify you when a cookie is being sent. Some parts of our website may not function properly if cookies are disabled.
  • Web Beacons: Certain areas of our website and emails may contain small electronic files, sometimes called clear gifs, pixel tags or single-pixel gifs, that allow us to measure activity such as page visits or email opens and collect related website statistics.

Cookies may be either Session Cookies, which are deleted when you close your browser, or Persistent Cookies, which remain on your device after you close your browser.

We use these cookies for the following purposes:

Necessary / Essential Cookies
Type: Session Cookies
Administered by: Us
These cookies are necessary for certain website functions, including account authentication and helping prevent fraudulent use of accounts.

Cookie Policy / Notice Acceptance Cookies
Type: Persistent Cookies
Administered by: Us
These cookies remember whether you have accepted our use of cookies.

Functionality Cookies
Type: Persistent Cookies
Administered by: Us
These cookies allow us to remember choices you make while using the website, such as login details or language preferences.

Tracking and Performance Cookies
Type: Persistent Cookies
Administered by: Third Parties
These cookies help us understand website traffic and how visitors use our website. Information collected through these cookies may be associated with a pseudonymous identifier connected to the device used to access the website. We may also use this information to evaluate new pages, features or website functionality.

HOW WE USE YOUR PERSONAL DATA

We may use Personal Data:

  • To provide and maintain our services, including monitoring how our website is used.
  • To manage your Account, including your registration and access to account features.
  • To fulfil purchases and contracts, including processing and administering products or services you purchase from us.
  • To contact you by email or telephone regarding your account, purchases, services, updates or other necessary communications.
  • To provide news, special offers and information about products, services or events that may be relevant to your previous purchases or enquiries, unless you have opted out of receiving these communications.
  • To manage your requests and respond to enquiries.
  • For business transfers, including evaluating or completing a merger, restructuring, reorganization, sale or transfer of some or all of our business or assets.
  • For analysis and improvement, including identifying usage trends, evaluating promotional campaigns and improving our website, products, services, marketing and customer experience.

SHARING YOUR PERSONAL DATA

We may share Personal Data in the following circumstances:

  • With Service Providers: We may share information with service providers that help us operate and analyze our website, process payments or communicate with you.
  • For business transfers: Information may be shared or transferred in connection with a merger, sale of company assets, financing or acquisition of all or part of our business.
  • With Affiliates: We may share information with our parent company or other companies under common control with us. We require those affiliates to handle Personal Data in accordance with this Privacy Policy.
  • With your consent: We may disclose Personal Data for another purpose when you have provided your consent.

RETENTION OF YOUR PERSONAL DATA

We retain Personal Data only for as long as necessary for the purposes described in this Privacy Policy and as required to comply with legal obligations, resolve disputes and enforce our agreements and policies.

Usage Data is generally retained for a shorter period unless it is required for security, website functionality or legal obligations.

TRANSFER OF YOUR PERSONAL DATA

Personal Data may be processed at our operating offices or by service providers in other locations. As a result, information may be processed or stored outside your province, state or country, where privacy and data protection laws may differ.

We take reasonable steps to ensure that Personal Data transferred to service providers or other organizations is handled securely and in accordance with this Privacy Policy.

DISCLOSURE OF YOUR PERSONAL DATA

Business Transactions
If the Company is involved in a merger, acquisition or asset sale, Personal Data may be transferred as part of that transaction. We will provide notice before your Personal Data becomes subject to a different Privacy Policy.

Law enforcement
We may be required to disclose Personal Data when required by law or in response to a valid request from a public authority, such as a court or government agency.

Other legal requirements
We may disclose Personal Data when we believe in good faith that doing so is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing involving our services
  • Protect the personal safety of users or the public
  • Protect against legal liability

SECURITY OF YOUR PERSONAL DATA

The security of your Personal Data is important to us. We use commercially reasonable measures to protect the information in our care. However, no method of transmitting information over the Internet or storing information electronically can be guaranteed to be completely secure.

 

SERVICE PROVIDERS

Service providers may have access to Personal Data when necessary to provide services on our behalf. These third-party providers may collect, store, use, process or transfer information in accordance with their own privacy policies.

ANALYTICS

We may use third-party service providers to monitor and analyze the use of our website.

  • Google Analytics
    Google Analytics is a web analytics service provided by Google that helps us understand website traffic and how visitors use our website.

    You can opt out of making your website activity available to Google Analytics by using the Google Analytics opt-out browser add-on.

    For more information, please review Google’s Privacy & Terms information. https://policies.google.com/privacy

EMAIL MARKETING

We may use Personal Data to send newsletters, marketing or promotional materials and other information that may be of interest to you.

You may opt out of receiving these communications at any time by using the unsubscribe link or instructions included in our emails or by contacting us.

We may use third-party email marketing providers to manage and send these communications.

  • Mailchimp
    Mailchimp is an email marketing service provided by The Rocket Science Group LLC. Please refer to Mailchimp’s Privacy Policy for information about its privacy practices.
    : https://mailchimp.com/legal/privacy/

PAYMENTS

We use a third-party payment processor to process purchases made through our website.

We do not store or collect your payment card details. That information is provided directly to our third-party payment processor through site-to-processor encryption. The use of your personal information is governed by our payment processor’s Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

All payments are processed by:

  • NMI
    Please refer to NMI’s Privacy Policy for information about its privacy practices. privacy policy

 

CHILDREN’S PRIVACY

Our services are not directed to anyone under the age of 18, and we do not knowingly collect Personal Data from anyone under the age of 18.

If you are a parent or guardian and believe your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from someone under the age of 18 without appropriate consent, we will take steps to remove that information.

If parental consent is required by applicable law before information can be collected or used, we may require that consent before processing the information.

 

LINKS TO OTHER WEBSITES

Our website may contain links to websites that are not operated by us. If you follow a third-party link, you will be directed to that third party’s website.

We encourage you to review the privacy policies of third-party websites you visit. We are not responsible for the content, privacy policies or practices of third-party websites or services.

 

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Changes will be posted on this page and the “Last updated” date will be revised accordingly.

Where appropriate, we may also provide notice of changes by email or through a notice on our website.

We encourage you to review this Privacy Policy periodically for changes.

 

CONTACT US

If you have any questions about this Privacy Policy, You can contact us: